Johnson & Johnson Ethicon Stand
CREATING LIFE THROUGH AN IDEA
A SIMPLE STAND IS TRANSFORMED INTO AN EXPERIENCE THAT EMBRACES THE VISITORS AND GUIDES THEM TO AN INTIMATE PLACE.
Our Mision
Johnson and Johnson Ethicon requested a stand for the Innovation Conference in Thoracic Diseases at Cleveland Clinic Abu Dhabi. With the objective to promote two devices used for Thoracic Surgery.
Our Approach
To capture the direct benefit that the tools provide, the idea was to design healthy, breathing lungs and bring them to life through animation. To enhance attention to the breathing lungs were formed on 3m x 3m LED screen that formed the back wall of the stand.
A futuristic stand, for medical tools that comes to life and celebrates the brand benefits. Inhale, exhale, let the journey begin, Inhale, exhale…
The custom made animated experience, draws the visitors closer to center of the stand, where two videos opened up within the lungs give visitors an in-depth look at each of the machines. As the JnJ representatives allowed visitors to closely experience the devices, and ran demonstrations to better explain the product features.
3D modeling and texturing, 3D motion graphics, creative and art direction. Conceptualization, actualization and implementation.
The reception of the project was astounding. The JnJ – Ethicon Breathing Stand, stood out between all the competitors, the final finish, and aesthetic placed JnJ at the top of heap, drawing a resounding amount of interest and foot traffic throughout the conference.
